Our Story
Found in 2020 in the vibrant and culturally rich city of Dubai, Al Haq Fragrances was established with a vision to create exquisite, non-alcoholic scents that blend the age-old traditions of the Middle East with the sophisticated modernity of today’s world. The vision of Mr. Hussain, the founder, was clear from the start: to craft fragrances that would resonate deeply with diverse lifestyles while adhering to the ethical and spiritual values that define the region.
The journey began with just two flagship products — authentic oud and traditional bukhoor. The oud, personally sourced by us from the dense, fragrant forests of Assam, India, was chosen with great care and passion. It was more than just a product; it was a story of authenticity, tradition, and a deep connection with the land. The bukhoor, made from a 200-year-old recipe, followed ancient traditions that have been passed down through generations. This timeless formula, enriched with carefully selected ingredients like agarwood, amber, and sandalwood, evokes a sense of history and craftsmanship, offering a sensory experience rooted in tradition.
As the brand grew, so did its offerings. The appreciation from loyal customers fueled the company’s ambition to innovate further. In response to a growing demand for more diverse scents, Al Haq Fragrances expanded its collection with a rich series of oud and musk creations. These luxurious products were crafted to evoke a sense of elegance and refinement, capturing the essence of Dubai’s vibrant spirit while remaining deeply rooted in tradition.
By the end of 2023, Al Haq Fragrances reached a major milestone with the launch of four new attar oils — Salaah, Rajaah, Falaah, and Najaah. Each attar was meticulously crafted to offer unique fragrance experiences, from earthy and floral notes to rich, woody undertones. Simultaneously, the brand introduced new musk offerings along with three new oud products: Oud Al Fadhl and Oud Al Sharaf, both Hind ouds known for their deep, earthy, and powerful aroma, and Oud Al Tayyeb, a luxurious Cambodian oud renowned for its smooth and rich fragrance. These additions expanded the brand’s premium collection even further.
As the brand continued to grow and evolve, it stayed true to its mission: to offer ethically crafted, non-alcoholic scents that blend tradition with modernity. Al Haq Fragrances quickly gained recognition both in the Middle East and internationally, establishing itself as a name synonymous with authenticity, craftsmanship, and luxury.
Every product at Al Haq Fragrances tells a story — one of authenticity, artistry, and deep respect for tradition. As the brand continues to grow, its commitment to providing luxurious, meaningful, and culturally rich fragrances remains unwavering.
Al Haq Fragrances — Where Dubai’s Legacy Meets the Art of Fragrance.
The journey began with just two flagship products — authentic oud and traditional bukhoor. The oud, personally sourced by us from the dense, fragrant forests of Assam, India, was chosen with great care and passion. It was more than just a product; it was a story of authenticity, tradition, and a deep connection with the land. The bukhoor, made from a 200-year-old recipe, followed ancient traditions that have been passed down through generations. This timeless formula, enriched with carefully selected ingredients like agarwood, amber, and sandalwood, evokes a sense of history and craftsmanship, offering a sensory experience rooted in tradition.
As the brand grew, so did its offerings. The appreciation from loyal customers fueled the company’s ambition to innovate further. In response to a growing demand for more diverse scents, Al Haq Fragrances expanded its collection with a rich series of oud and musk creations. These luxurious products were crafted to evoke a sense of elegance and refinement, capturing the essence of Dubai’s vibrant spirit while remaining deeply rooted in tradition.
By the end of 2023, Al Haq Fragrances reached a major milestone with the launch of four new attar oils — Salaah, Rajaah, Falaah, and Najaah. Each attar was meticulously crafted to offer unique fragrance experiences, from earthy and floral notes to rich, woody undertones. Simultaneously, the brand introduced new musk offerings along with three new oud products: Oud Al Fadhl and Oud Al Sharaf, both Hind ouds known for their deep, earthy, and powerful aroma, and Oud Al Tayyeb, a luxurious Cambodian oud renowned for its smooth and rich fragrance. These additions expanded the brand’s premium collection even further.
As the brand continued to grow and evolve, it stayed true to its mission: to offer ethically crafted, non-alcoholic scents that blend tradition with modernity. Al Haq Fragrances quickly gained recognition both in the Middle East and internationally, establishing itself as a name synonymous with authenticity, craftsmanship, and luxury.
Every product at Al Haq Fragrances tells a story — one of authenticity, artistry, and deep respect for tradition. As the brand continues to grow, its commitment to providing luxurious, meaningful, and culturally rich fragrances remains unwavering.
Al Haq Fragrances — Where Dubai’s Legacy Meets the Art of Fragrance.